The data quality your campaigns deserve. Our server-side GTM handles it for you.
Ad blockers and Safari hide up to 30% of your conversions. Google and Meta algorithms never see them, make worse decisions, and your CPA rises. These are real costs you're already paying.
When algorithms get complete data
Server-side tracking brings the missing data back, and more.
Server-side tracking bypasses ad blockers and browser limitations. See your real traffic, not what browsers allow you to see.
First-party cookies bypass Safari ITP restrictions. Longer attribution windows mean better conversion tracking.
Control exactly what data reaches third parties. Own your data in BigQuery. GDPR-ready by design.
Real-time streaming to BigQuery + daily processing models. From raw events to actionable reports.
Send actual profit margins to Google Ads. Smart Bidding optimizes for profit, not just revenue. Typically +15–25% profit.
Move heavy tracking scripts from the browser to the server. Fewer scripts = faster page loads and better Core Web Vitals.
We move your tracking from the browser to a server. Ad blockers and Safari limitations no longer hide your data. Deployment is free.
How to check: GA4 → Reports → Engagement → Events → Event count for last 30 days.
Optional one-time services. We handle everything, no work needed from your developers.
Each tool: 4h x 1,800 Kc = 7,200 Kc
or email us directly at 42@databy.io
We run these on our cloud servers. No need for your own sGTM.
Optimize Smart Bidding on profit margins instead of revenue. Implementation complexity estimated individually.
Server-side Facebook Conversions API for websites up to 500k events/month. Better match rates, more conversions reported to Meta.
Pick a traffic tier and any add-ons you need
We need: DNS access, GTM container access, GA4 property access. That's it.
We deploy in 20 minutes. Your data can start streaming immediately.
Need GA4 or tool migration? We start working on it right away, no waiting.
Server-side tracking moves data collection from your visitor's browser to your own server. This bypasses ad blockers and browser limitations, capturing 15-30% more traffic. It also improves privacy compliance and data reliability.
About 20 minutes. You add one DNS record, we deploy the infrastructure automatically. No complex integrations or lengthy coordination needed.
Yes. Each client runs in an isolated GCP project with dedicated Cloud Run, service account, and configuration. Only the Load Balancer and SSL certificates are shared. No data crosses between clients.
No exit fees or lock-in. Export your sGTM container from GTM UI (standard JSON), deploy it anywhere else, change your DNS. Your BigQuery data remains in your project.
Yes. You control the infrastructure, data collection, and storage. Data flows from your domain to your GCP project. No reliance on third-party data practices. Easier to audit and document.
Yes. Your GA4 continues to receive events via sGTM -- nothing changes in your GA4 interface. Server-side tracking improves the data quality feeding into GA4, not replaces it.
Stape is a self-service hosting platform. We are a managed service: we handle deployment, monitoring, scaling, and troubleshooting. Each client runs in an isolated environment with 99.9% SLO. On top of that, we offer data processing over BigQuery streaming and real-time reporting. Real-time insights have never been easier. No vendor lock-in: your GTM container is standard, you can move it anytime.
First-Party Delivery loads GTM scripts from your own domain instead of Google's CDN. Ad blockers target known Google domains. With First-Party Delivery, your tracking scripts bypass them entirely. Typical result: 10–20% more tracked users.
Safari limits JavaScript cookies to 7 days. Cookie Keeper sets cookies server-side from your own domain, extending their lifetime to months. This means returning visitors are recognized correctly: better attribution, more accurate audiences, and fewer false "new users".
GA4 exports data to BigQuery once a day with a fixed schema. Our streaming writes every event in real-time with a custom schema, and because it runs through sGTM, it captures data that ad blockers would otherwise hide. You get complete, unsampled data as it happens.
Yes, that's Margin Tracking. We enrich conversion events with actual product margins server-side before they reach Google Ads. Smart Bidding then optimizes for profit, not top-line revenue. Clients typically see profit increase by 15–25% even if revenue slightly drops.
No. The base sGTM container works on its own. Each add-on solves a specific problem: First-Party Delivery for ad-blocker bypass, Cookie Keeper for Safari attribution, BigQuery for real-time data, Margin Tracking for profit optimization. Pick only what you need.
First improvements in tracked traffic are usually visible within 2–3 days. Full transition, where server-side measurement completely replaces frontend tracking, takes about 2 months. The timeline depends on how long older cached versions of your website remain on the internet.
It bypasses most ad blockers that work by blocking known tracking domains (the vast majority). However, some advanced blockers use content-based analysis and may still detect tracking. Typical recovery is 10–20% more tracked users. Adding First-Party Delivery increases this further by loading scripts from your own domain.
Leave your details and we'll set up your server-side tracking